Project showcase
Decades of enterprise UX leadership across transformative projects.
Selected project deep-dives showing the design craft, strategic thinking, and measurable business impact behind the work — from Microsoft Azure to Disney Parks, Amazon devices, Target accessibility, and the HLM design system.
01 · Microsoft
Azure Enterprise Design Leadership
Leading UX across three critical Azure initiatives: Compute Hub cross-team design system, Identity Governance & Privileged Identity Management (PIM), and SAP on Azure integration. Driving design consensus across multiple product teams while architecting high-stakes security workflows and enterprise application experiences where usability, compliance, and business continuity intersect at Fortune 500 scale.
02 · Disney
Disney Parks Mobile Experience
Reference app architecture and ticket sales prototype that became foundational to the Disney Parks app — turning high-stakes guest moments into seamless digital flows.
03 · Amazon
Customer Reviews
Reimagining the reviews and ratings experience on Amazon.com — surfacing trust signals that help millions make confident purchase decisions.
04 · Target
Accessibility Leadership Initiative
Drove enterprise-wide accessibility standards across Target.com and mobile — training teams, embedding accessibility in the design system, and shaping compliance frameworks.
05 · HLM
HLM Design System — AI-First Brand Identity
Comprehensive design system for an AI-powered marketing agency — Partnership Network Intelligence methodology applied to brand, components, and usage guidelines.
06 · Research
Partnership Network Intelligence — Research & Framework Development
Methodology and framework creation for human–AI collaboration in enterprise organizations. Defines four layers — Roles, Trust, Memory, Outcomes — drawn from field studies, UW research, and product leadership at Microsoft, Amazon, Disney, and Target.
Academic practice
Teaching alongside the work.
University of Washington
Graduate seminars and studio teaching connected to Human-Centered Design & Engineering — the same program where the PNI research is rooted.
Cal Poly
Industry-grounded instruction translating enterprise product leadership lessons for the next generation of designers and PMs.