Inclusive design · Target

Accessibility Leadership Initiative

Enterprise-wide accessibility leadership across Target.com and mobile — training teams, embedding accessibility into the design system, and shaping compliance frameworks.

Target store checkout lanes with the Target mobile Wallet screen overlaid

Role: Principal Designer
Scope: Target.com + mobile + in-store
Org: Digital commerce
Output: System · Training · Compliance

01 · Problem

Accessibility at the scale of a national retailer.

Target's digital properties serve a national audience that includes customers with a wide range of abilities. Meeting their needs — and the legal bar that follows — required moving accessibility from a per-feature concern to an enterprise practice.

02 · Leadership

Driving the standard, not just checking it.

Led the cross-org effort to set accessibility expectations, partner with legal and engineering on compliance, and make inclusive design a default — not a remediation step late in the cycle.

Set accessibility standards across Target's digital properties
Partnered with legal, engineering, and product on compliance
Established inclusive design as a default in the team's practice

03 · Process

Training, system, framework.

Trained teams in inclusive design, embedded accessibility into the shared design system so it shipped by default, and built a compliance framework that gave product teams a clear bar to meet.