Consumer mobile · Disney

Disney Parks Mobile Experience

Reference app architecture and ticket sales prototype that helped shape the Disney Parks app — translating high-stakes, in-person guest moments into seamless mobile flows. Strategic approach: Brand first, OS second. All native iOS and Android components were redesigned and replaced with Disney-branded elements while maintaining the magic of the Disney experience throughout the entire digital journey.

Role: Product design leadership
Projects: Reference app · Ticket sales prototype
Surface: Disney Parks mobile
Stakes: In-park guest experience

01 · Problem

Complex park experiences, high-stakes flows.

Guests at Disney Parks juggle tickets, reservations, navigation, and ride decisions in real time, often with family in tow. Every friction point shows up as a missed memory. The mobile app had to absorb that complexity and present it as ease.

02 · Projects

Reference architecture and ticket sales.

Two coordinated efforts: a reference app architecture that gave product teams a shared spine to build against, and a ticket sales prototype that pressure-tested the most commercially critical flow.

Reference app architecture used as the pattern source of truth
Ticket sales prototype validating the highest-revenue path
Shared design language across the broader Parks mobile surface

Prototype I designed and built to demonstrate value to the Disneyland CEO — this gave us the greenlight for the project.

03 · Process

Journey mapping, prototyping, partnership.

Mapped the end-to-end guest journey across pre-trip, in-park, and post-visit moments, then prototyped against the riskiest segments and partnered with engineering and business stakeholders to land the result in production.

End-to-end guest journey mapping
Rapid prototyping against highest-risk flows
Cross-functional partnership across product, engineering, and ops

04 · Impact

Foundation for the Disney Parks app.

The reference architecture and ticket sales work became foundational inputs to the Disney Parks app experience that guests use today.

Results

Outcomes.

Revenue impact

$30M+

Measurable revenue attributed to the mobile platform.

Rating

4.5★

Sustained across millions of guest sessions.

Foundation

Disney Parks app

Reference patterns adopted into the live guest experience.

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